The grind, the hustle, the work sometimes it seems like it will never end. As with everything it has its ups and downs. One day you are flying high getting a lot accomplished, other days you are sluggish, procrastinating or having to power through the dull stuff.

It’s worth keeping in mind why you are doing this. Not an end point or a singular goal but your over-arching why. An end point can leave you with a feeling of ‘what now?’ Goals are achieved and then you set new ones and the process continues. Your why is the reason(s) why you get up every morning. Maybe it’s family, legacy or creating something. Maybe it’s fame or money or to avoid boredom. No matter what it is, as long as you are sure that is your ‘reason for doing’ then use it.

I have my priorities, the things I want to achieve and know my reasons why. When things get tough I try to refocus my thoughts on my why.

If you ever want to learn more about human psychology and motivations, Simon Sinek’s ‘Start With Why’ is a good place to begin. The ideas behind the book influenced this post.