Views, reads, comments, followers, likes, shares, hits. We check them incessantly, or at least I do (word count 18). None of them truly matter.

It has been said before but we have to remind ourselves regularly.

Statistics are useful, can be interesting and can help us with decision making but they don’t matter.

What matters is what you do in life, how you make people feel, your family, your beliefs, your impact on others. How you conduct yourself, your values and living a life that is yours and yours alone.

These aren’t quantifiable, they don’t make for a great pie chart, but they do matter.

Knowing what matters to you is one of the most powerful things. If you value time with family and friends, structuring your life so that you can spend more time with them matters. Your Instagram following and your company’s year-on-year figures don’t particularly matter when your priority is your family.

It’s easy to get caught up in the numbers.